- Rupa Ganguli, Founder and CEO
"After years of working in the field with small manufacturers and artisans across the world, it felt like I had to bring this amazing part ....the making of a product, its genesis and its creation to you...for you as a consumer to appreciate and to understand the love and passion that goes into each and every garment or product you wear and use each day. The moment you buy it, the love of the product and care with which each item is created naturally then transfers onto you! But as you wear it, this becomes more and more part of your story, your reality and it continues....
...Each time you pick it out of your drawer, your suitcase or your cupboard to wear it... you do your little bit every day by providing people with employment, in saving artists and skilled artisans from giving up their passions, in providing equal opportunities, in supporting diversity of all kinds and in saving precious resources and perhaps,......just taking that one little step in making this planet a little more sustainable .. while enjoying gorgeous products yourself!.... its worth it, isn't it?"#ShopByImpact
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