WTO PUBLIC FORUM 2017
SESSION 52 : WORKING SESSION
27 September 2017
by SPINNA Circle
The emergence of digital innovation including Blockchain and mobile payment technology, together with the growth of e-commerce platforms focused on selling independent fashion brands, has seen a slow consistent shift looking ‘beyond’ the price. While business to consumer (b2c) is starting to change, the larger aspect of international trade is business to business (b2b) where SMEs, women entrepreneurs and artisans are still unable to access markets. This could be explained by lack of direct market access and various costs incurred through conventional supply chains.
Moving from ‘lowest price’ to a demand for ‘highest value’ will have great impact on making trade a reality for those who remain hidden ‘behind the headlines’. The panel will discuss current trends, specific challenges that persist for SMEs, women entrepreneurs and artisans in remote locations. The multi-stakeholder panel will include representatives from digital innovators, government, procurement, e-commerce, SMEs, mobile payment and logistics, and include case studies, share insights and offer tangible solutions.
Comments will be approved before showing up.
Inclusive Trade presents "Are you listening?", a short film capturing the thoughts, concerns and challenges of millennial and generation Z consumers and entrepreneurs. What are the priorities and what do they want? In all the noise, its time to start listening!