E-commerce to bridge the "digital divide"

2017 'Aid for Trade'  A Case Story on the theme : E-commerce development & efforts to bridge the "digital divide"

Changing lives through the adoption of e-commerce and mobile technology as a platform for global connectivity and market access for women entrepreneurs and small businesses in fashion and textiles

by Rupa Ganguli & Emma Dick, SPINNA Circle 

https://www.oecd.org/aidfortrade/casestories/ngos-and-academia-2017.htm

From its inception in 2009, SPINNA has been an organisation which set out with a belief in new technologies as part of its core mode of working to bridge the digital divide to empower women in fashion and textiles. Several valuable lessons have been learnt along the way. SPINNA Circle now is a platform that has adapted and evolved since its early days by listening to the needs of members and learning from complex experiences in the field.

From an organisation which focused on using the internet to create an online network to connect women entrepreneurs with one another, SPINNA is now moving towards new directions of offering a unique tailor-made e-commerce platform selling exclusive products sourced from SPINNA members and unique small businesses globally while working within the complex web of logistical challenges faced by producers and creators in different environments to bring those products to the market.



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