Rhumaa is a Dutch fashion brand that shares art stories through fashion in socially conscious ways.

Our designs and art prints are born in South Africa, then brought to life in Europe to share with everyone in the world.

Our collections offer timeless, all-occasion garments with a refined edge and modern, natural touch.


We strive to make a positive impact in peoples’ lives and our industry. We offer young artists an international platform and also help to educate underprivileged artists in South Africa. We also have a keen focus on healthy production processes and partner with suppliers who not only treat their workers fairly but also offer safe working environments and believe in healthy manufacturing processes. Our customers help to make a positive impact too, even if they are unaware of this.  Every time a garment is purchased, they donate a percentage to the Rhumaa Foundation in support of skills development programs and art projects in South Africa.  It's this strong circle of energy and pursuit that keeps us positively charged as a business and fashion brand.

Above all, our collections express a one-of-a-kind art piece and story, brought to life using beautiful natural fabrics. Every item is crafted with purpose to celebrate our natural, high quality fabrics and an art story.   The stories come to life in every garment using printed and non-printed items. They say quality is in the details and so we make sure our art story is told in every inch of the detail and in every piece; through the expression of the art print; in design, with colour, buttons and other detailing, and with the use of high-quality, natural fabrics.